North American Subrogation Co-Founder Elliot Schuler Featured in ORIMS Publication December 15th, 2013 Tags: Co-Founder and Head of Claims at North American Subrogation, Dana Lipp, Elliot Schuler, Gregory Zarin, offered tips and suggestions on how best to preserve and pursue subrogation claims, SubroSmart Elliot Schuler, Co-Founder and Head of Claims at North American Subrogation, offered tips and suggestions on how best to preserve and pursue subrogation claims.