We are a unique team of established industry experts.

Greg Zarin is the Founder and CEO of SubroSmart. Greg and Elliot launched SubroSmart in 2013, which manages thousands of subrogation matters each year throughout the United States, Canada, and the United Kingdom.

As SubroSmart’s CEO, Greg leads a team of approximately forty professionals that manage subrogation claims for more than one-hundred insurance carriers located in the United States, Canada, United Kingdom, and Bermuda. He has two decades of diverse experience in the insurance, technology, and legal industries and is fiercely committed to retooling and refining the subrogation process to enable efficient recovery management and reliable results.

Prior to founding SubroSmart, Greg was Assistant General Counsel at a prominent global investment management firm with $18 billion under management and practiced as an attorney and litigator at nationally recognized law firm Winstead PC in their business restructuring group.

Greg began his professional career working with multiple tech startups in Seattle during the ‘dot com’ boom in the early 2000s. He was fortunate to have the unique opportunity to work alongside key innovators that introduced much of today’s technology landscape into our daily lives including early internet development and online services.

Greg obtained his law degree (J.D., cum laude) from the University of Miami School of Law in Coral Gables, Florida, completed the intensive on-campus executive leadership program at Stanford University’s Graduate School of Business in Palo Alto, California, and obtained a Bachelor of Arts (B.A., Honors) from the University of North Texas.

Elliot founded SubroSmart with Greg in 2013 and acted as its Head of Claims between 2013-2023. On January 1, 2024, Elliot transitioned from SubroSmart to launch Amborella Law PLLC, a law firm and affiliate of SubroSmart based in Scottsdale, Arizona. He has more than two decades’ experience managing the prosecution of complex commercial and subrogation matters across the United States and Canada.

Prior to founding SubroSmart and Amborella Law, Elliot was a senior attorney and commercial litigator at Baker McKenzie, which at the time was the largest law firm in the world. Baker McKenzie was founded in 1949 and has more than 5,000 attorneys, 13,000 employees, and 77 offices globally.

Elliot has prosecuted complex commercial & subrogation claims on matters of all sizes, including some that allege in excess of $1 billion and regularly secures significant subrogation recoveries on behalf of our carrier clients across all 50 states and Canada.

Elliot earned his law degree (Juris Doctor) from Emory University School of Law and his bachelor’s degree from The University of Texas at Austin.

John is a Managing Director and Head of Claims at SubroSmart. He joined SubroSmart in March 2020 after serving more than six years as a Criminal Prosecutor at the Tarrant County District Attorney’s Office in Fort Worth, Texas.

As Head of Claims at SubroSmart, John oversees the management of all referred subrogation claims from investigation to recovery. He is passionate about building streamlined processes that ensure managed subrogation matters are actively progressed to resolution while keeping a strong focus on premium client service.

As an Assistant District Attorney, John served as a lead trial attorney in multiple felony divisions, including the White Collar Unit, where he led the prosecution of complex commercial and financial crimes involving organized crime, fraud, embezzlement, and identity theft. John secured more than three dozen jury trial verdicts during his public service and brings heavyweight trial expertise as a seasoned litigator to SubroSmart. Before his time at the DA’s office, John was also a complex commercial litigator at a national subrogation firm.

John earned his law degree (Juris Doctor) from Texas A&M School of Law in Ft. Worth, Texas, and his undergraduate degree from Southern Methodist University in Dallas, Texas.

Chris Lally is a Managing Director at SubroSmart based in London. Chris joined SubroSmart in July 2018 to launch SubroSmart’s expansion to London.

As Managing Director of the UK office, Chris performs the dynamic role of connecting the subrogation team’s recovery efforts in the United States, Canada, and UK with SubroSmart’s global insurer clients. He also oversees SubroSmart’s global operations and initiatives to expand its current offerings to new and existing carriers as well as develop improved processes and procures to deliver more recoveries and transparency during the process.

Previously, Chris spent more than ten years in multiple roles in the London insurance market, gaining valuable experience at CFC Underwriting, Canopius, and AFL. Chris has developed a broad range of industry and claims knowledge working extensively in North American binders, facilities, and delegated authority markets.

Kelly is a Director and Deputy Head of Claims at SubroSmart. As Deputy Head of Claims, Kelly leads the team of more than twenty subrogation specialists in their pursuit of third party recoveries from at fault third parties. As a skilled negotiator and experienced subrogation professional, she is dedicated to ensuring that our team always exceeds carrier client expectations when it comes to securing subrogation results.

Prior to joining SubroSmart in 2023, Kelly was a Litigation Executive (Subrogation) at Hiscox based in their United Kingdom office for five years and also AXA XL based in London.

Before working for insurance carriers in the London marketplace, Kelly earned valuable experience in the insurance litigation department of Ellisons Solicitors and has more than a decade experience in litigation and subrogation management.

Emilie Péloquin Nelson joined SubroSmart in February 2024 as its Director of Canadian Claims based in Montreal, Quebec. Emilie received her Bachelor of Civil Law from Université de Montréal in 2015. Her interest for achieving clients’ objectives expeditiously and in a cost effective manner allowed her to develop experience in negotiation and in the use of alternative means of conflict resolution.

During her time at Université de Montréal, Emilie was selected to be part of the team representing the university at the Charles-Rousseau Moot Court competition in Paris. She also had the opportunity to study at the China University of Political Science and Law (Beijing, China).

As part of her volunteer activities, Emilie has given various conferences at the YWCA in Montreal and at the Jewish General Hospital regarding mandates given in the anticipation of incapacity and the various types of protective supervision of persons. She has also been a mentor for the Juripop Moot Court competition.

Judith joined SubroSmart in January 2018. In her role as Director, she oversees all aspects of SubroSmart’s daily operations. This requires regular communication between SubroSmart’s claims, operations, technology, and accounting teams as well as working closely with clients, outside partners, and vendors to ensure SubroSmart’s expected premium service and delivery.

Before joining SubroSmart, Judith was a Senior Business Analyst at AmWINS and was previously an underwriter and insurance agent. Judith brings exceptional skill in all aspects of SubroSmart’s operational components that range from initial introductions, onboarding, and intake, to addressing a wide range of daily items that require precision in execution and confident leadership.

Judith obtained a Bachelor Degree in Business Management from the University of North Texas and has more than twenty years of experience within the insurance marketplace.

Sean is a Director at SubroSmart Canada based in British Columbia. Sean is dedicated to advancing subrogated claims in matters involving property damage, construction deficiencies, automobile and product liability claims.

Prior to joining SubroSmart in 2024, Sean practiced law at established firms based in Vancouver and Victoria and has represented hundreds of subrogated clients and numerous domestic and foreign insurance carriers before provincial and supreme courts in British Columbia, the Court of the King’s Bench of Alberta, the Court of the King’s Bench of Saskatchewan and the Court of the King’s Bench of Manitoba. Sean been published in The Advocate, and Oregon and Washington State Bar newsletters on the enforcement of foreign money judgments in Canada.

Nicole joined SubroSmart in 2023 as Assistant General Counsel. Previously, Nicole worked as an Associate Attorney in the litigation departments of two recognized Texas law firms. Nicole previously represented Fortune 500 companies in complex commercial litigation nationwide, with focus areas in technology disputes, Qui Tam matters, antitrust, corporate fraud, and unfair competition.

Nicole received her Doctor of Law (J.D.) from the University of Oklahoma College of Law and Bachelor of Science (B.S.) (Magna Cum Laude) from Texas A&M University.

Kyle Pisula joined SubroSmart in 2024 as a Forensic Subrogation Specialist. Kyle was previously an investigator at the District Attorney’s office in Tarrant County, Texas. Kyle’s career has encompassed diverse roles in law enforcement, legal practice, and forensic investigation.

While at the Tarrant County Criminal District Attorney’s Office, Kyle served as a senior criminal investigator specializing in White Collar crimes and digital forensics. His work involved detailed and complex investigations on intricate cases such as organized crime, embezzlement, identity theft, and those requiring expertise in cell phone and computer data analysis.

Prior to his tenure at the DA’s Office, Kyle was a criminal investigator at the Texas Department of Insurance Fraud Unit with a concentration on on insurance-related crimes. Kyle also gained valuable experience at the State Bar of Texas investigating attorney misconduct. Before relocating to Texas, Kyle practiced law as a criminal defense attorney in Washington State.

Kyle earned his law degree from the Seattle University School of Law (Juris Doctor) and completed his undergraduate studies at the University of Wisconsin, Eau Claire.

Kyle is recognized as a Certified Fraud Examiner by the Association of Certified Fraud Examiners and holds certification as a Certified Forensic Computer Examiner from the International Association of Computer Investigative Specialists.

Allison joined SubroSmart in 2019 as its Director of Finance. She is an experienced, proficient, and dedicated CPA and finance executive with 15+ years of progressive and successful experience in the field. Allison is committed to creating value for SubroSmart clients by implementing the most current technology to create efficiency, reduce costs, and improve performance.

Prior to SubroSmart, Allison was a Senior Director of Finance and Finance Administrator for several non-profit organizations and companies. Allison has overseen departments of three dozen accountants and provided senior level financial expertise for companies that exceed $1 billion in revenue.

Allison obtained her Bachelor of Science (B.S.) in Accounting and is a Certified Public Accountant (CPA).

Sophie is a Director in SubroSmart’s London office. She joined SubroSmart in 2022 after working with a prominent London broker for several years. She brings ten years’ progressive experience in claims in the delegated market within Lloyd’s and is second generation working in the London insurance marketplace. As Director at SubroSmart in the London office, Sophie works closely with SubroSmart clients and DCAs to ensure premium service and communication. She also works closely with SubroSmart’s senior management on company initiatives and developments.

Sophie obtained her Diploma (DIP) and Cert CII from The Chartered Insurance Institute and her A Level (Law) from Seevic College.

James is an Associate Director in SubroSmart’s London office. Before joining the team in June 2024, he spent over five years as a Senior Claims Broker at one of the world’s largest insurance brokers. During his tenure there, James specialized in managing large and complex property claims across North America. James brings extensive expertise in the London and North American open-market and shared risk commercial property sector.

James holds a Bachelor’s Degree (BSc) and a Master’s Degree (MSc) from Brunel University London.

Shay joined SubroSmart in 2018. She is currently oversees SubroSmart’s Client Services & Solutions Group (CSS), working extensively with numerous referral partners and leading the SubroSmart operations team. Prior to SubroSmart, Shay worked in Kemper Insurance’s subrogation team for nine years following three years at GEICO as a senior claims adjuster. Shay is dedicated to delivering premier service to all SubroSmart clients and partners and stellar solutions in all aspects of her job.

Melissa Lane has been a valuable member of SubroSmart’s subrogation recovery team since 2017. Melissa is currently SubroSmart’s transportation team lead with a focus on commercial motor claims throughout the United States. Before joining SubroSmart, Melissa was Claims Manager leading a team of adjusters at a leading third party administrator and was a senior liability adjuster at GEICO for nearly eight years. Melissa is dedicated to delivering results on behalf of SubroSmart’s clients and providing guidance and leadership to our growing transportation team.