We are a unique team of established industry experts.
We are a technology forward firm, composed of leading insurance, subrogation, and legal professionals of various specialties and backgrounds.
Our People
Our People
Our People
Our People
Our People
Our People
- Bachelor’s Degrees: 21+
- Master’s Degrees: 7+
- Juris Doctors (JD): 6+
- Associate’s Degrees: 3+
- Licenses & Certifications: 27+
Founders
Gregory M. Zarin
Founder & CEO
Gregory M. Zarin
Founder & CEO
Greg Zarin is the Founder and CEO of SubroSmart. Greg and Elliot launched SubroSmart in 2013, which manages thousands of subrogation matters each year throughout the United States, Canada, and the United Kingdom.
As SubroSmart’s CEO, Greg leads a team of approximately forty professionals that manage subrogation claims for more than one-hundred insurance carriers located in the United States, Canada, United Kingdom, and Bermuda. He has two decades of diverse experience in the insurance, technology, and legal industries and is fiercely committed to retooling and refining the subrogation process to enable efficient recovery management and reliable results.
Prior to founding SubroSmart, Greg was Assistant General Counsel at a prominent global investment management firm with $18 billion under management and practiced as an attorney and litigator at nationally recognized law firm Winstead PC in their business restructuring group.
Greg began his professional career working with multiple tech startups in Seattle during the ‘dot com’ boom in the early 2000s. He was fortunate to have the unique opportunity to work alongside key innovators that introduced much of today’s technology landscape into our daily lives including early internet development and online services.
Greg obtained his law degree (J.D., cum laude) from the University of Miami School of Law in Coral Gables, Florida, completed the intensive on-campus executive leadership program at Stanford University’s Graduate School of Business in Palo Alto, California, and obtained a Bachelor of Arts (B.A., Honors) from the University of North Texas.
# Yrs of Experience
23 Years
EDUCATION
- Juris Doctor (J.D.), cum laude, University of Miami School of Law, Coral Gables, FL
- Bachelor of Arts (B.A.), Honors, University of North Texas, Denton, TX
- Executive Leadership Program, The Graduate School of Business, Stanford University, Palo Alto, CA
- Honors Program, Foreign Exchange Program, University of Edinburgh, Scotland
SPEAKING ENGAGEMENTS
- The Foundations of Active Subrogation Management, Lloyds Market Association (LMA), London, UK
- Developing Approachable Technology in the Workplace, Keynote, LegalX Technology Conference, Salt Lake City, UT
- Subrogation Strategies & Litigation Funding, Bermuda Insurance Market Conference (BIMC), Speaker, Bermuda
- When Two Worlds Collide – Bankruptcy & Subrogation, National Association of Subrogation Professionals (NASP), Webinar
- Building a Successful Subrogation Program, Captive Live, Gregory M. Zarin, Speaker, Chicago
PUBLICATIONS & MEDIA
- Innovating an Afterthought, Modern Counsel Magazine
- Subrogation is More Than Bringing the Money Back, Insurance Day
- Pairing Subrogation With Litigation Funding. Bermuda Captive
- When Two Worlds Collide: The Intersection of Bankruptcy & Subrogation, NASP, Subrogator Magazine
- The Missing Millions, Captive Review, Quoted Text / Gregory M. Zarin
- The Next Frontier: Exploring Cyber Recovery, National Association of Subrogation Professionals (NASP), Subrogator Magazine
- Legal Perspective Cyber Perils Op-Ed, Global Risk Magazine
Elliot D. Schuler
Founder
Elliot D. Schuler
Founder
Elliot founded SubroSmart with Greg in 2013 and acted as its Head of Claims between 2013-2023. On January 1, 2024, Elliot transitioned from SubroSmart to launch Amborella Law PLLC, a law firm and affiliate of SubroSmart based in Scottsdale, Arizona. He has more than two decades’ experience managing the prosecution of complex commercial and subrogation matters across the United States and Canada.
Prior to founding SubroSmart and Amborella Law, Elliot was a senior attorney and commercial litigator at Baker McKenzie, which at the time was the largest law firm in the world. Baker McKenzie was founded in 1949 and has more than 5,000 attorneys, 13,000 employees, and 77 offices globally.
Elliot has prosecuted complex commercial & subrogation claims on matters of all sizes, including some that allege in excess of $1 billion and regularly secures significant subrogation recoveries on behalf of our carrier clients across all 50 states and Canada.
Elliot earned his law degree (Juris Doctor) from Emory University School of Law and his bachelor’s degree from The University of Texas at Austin.
# Yrs of Experience
23 Years
Education
- Juris Doctor (J.D.), Emory University of School of Law
- Bachelor of Arts (B.A.), University of Texas at Austin
Managing Directors
John Newbern
Managing Director | Head of Claims
John Newbern
Managing Director | Head of Claims
John is a Managing Director (US) and Head of Claims at SubroSmart. John joined SubroSmart in March 2020 after serving more than six years as a Criminal Prosecutor at the Tarrant County District Attorney’s Office in Fort Worth, Texas. As Head of Claims at SubroSmart, he oversees all management of referred subrogation claims from investigation to recovery. He is passionate about building streamlined processes that ensure managed subrogation matters are actively progressed to resolution while keeping a strong focus on premium client service.
As an Assistant District Attorney, John served as a lead trial attorney in multiple felony divisions, including the White Collar Unit, where he led the prosecution of complex commercial and financial crimes involving organized crime, fraud, embezzlement, and identity theft. John secured more than three dozen jury trial verdicts during his public service and brings heavyweight trial expertise as a seasoned litigator to SubroSmart. Before his time at the DA’s office, John was also a complex commercial litigator at a national subrogation firm.
John earned his law degree (Juris Doctor) from Texas A&M School of Law in Ft. Worth, Texas, and his undergraduate degree from Southern Methodist University in Dallas, Texas.
Chris Lally
Managing Director | UK
Chris Lally
Managing Director | UK
Chris Lally is a Managing Director at SubroSmart based in London. Chris joined SubroSmart in July 2018 to launch SubroSmart’s expansion to London.
As Managing Director of the UK office, Chris performs the dynamic role of connecting the subrogation team’s recovery efforts in the United States, Canada, and UK with SubroSmart’s global insurer clients. He also oversees SubroSmart’s global operations and initiatives to expand its current offerings to new and existing carriers as well as develop improved processes and procures to deliver more recoveries and transparency during the process.
Previously, Chris spent more than ten years in multiple roles in the London insurance market, gaining valuable experience at CFC Underwriting, Canopius, and AFL. Chris has developed a broad range of industry and claims knowledge working extensively in North American binders, facilities, and delegated authority markets.
Leadership Team
Kelly Eldridge
Deputy Head of Claims
Kelly Eldridge
Deputy Head of Claims
Kelly is the Deputy Head of Claims at SubroSmart. As Deputy Head of Claims, Kelly leads the team of more than twenty subrogation specialists in their pursuit of third party recoveries from at fault third parties. As a skilled negotiator and experienced subrogation professional, she is dedicated to ensuring that our team always exceeds carrier client expectations when it comes to securing subrogation results.
Prior to joining SubroSmart in 2023, Kelly was a Litigation Executive (Subrogation) at Hiscox based in their United Kingdom office for five years and also AXA XL based in London.
Before working for insurance carriers in the London marketplace, Kelly earned valuable experience in the insurance litigation department of Ellisons Solicitors and has more than a decade experience in litigation and subrogation management.
Emilie Péloquin Nelson
Director of Canadian Claims | Directrice des réclamations, Canada
Emilie Péloquin Nelson
Director of Canadian Claims | Directrice des réclamations, Canada
Emilie Péloquin Nelson joined SubroSmart in February 2024 as its Director of Canadian Claims based in Montreal, Quebec. Emilie received her Bachelor of Civil Law from Université de Montréal in 2015. Her interest for achieving clients’ objectives expeditiously and in a cost effective manner allowed her to develop experience in negotiation and in the use of alternative means of conflict resolution.
During her time at Université de Montréal, Emilie was selected to be part of the team representing the university at the Charles-Rousseau Moot Court competition in Paris. She also had the opportunity to study at the China University of Political Science and Law (Beijing, China).
As part of her volunteer activities, Emilie has given various conferences at the YWCA in Montreal and at the Jewish General Hospital regarding mandates given in the anticipation of incapacity and the various types of protective supervision of persons. She has also been a mentor for the Juripop Moot Court competition.
Nicole Ward
Assistant General Counsel
Nicole Ward
Assistant General Counsel
Nicole joined SubroSmart in 2023 as Assistant General Counsel. Previously, Nicole worked as an Associate Attorney in the litigation departments of two recognized Texas law firms. Nicole previously represented Fortune 500 companies in complex commercial litigation nationwide, with focus areas in technology disputes, Qui Tam matters, antitrust, corporate fraud, and unfair competition.
Nicole received her Doctor of Law (J.D.) from the University of Oklahoma College of Law and Bachelor of Science (B.S.) (Magna Cum Laude) from Texas A&M University.
Allison Hinkle
Senior Director of Finance
Allison Hinkle
Senior Director of Finance
Allison joined SubroSmart in 2019 as its Director of Finance. She is an experienced, proficient, and dedicated CPA and finance executive with 15+ years of progressive and successful experience in the field. Allison is committed to creating value for SubroSmart clients by implementing the most current technology to create efficiency, reduce costs, and improve performance.
Prior to SubroSmart, Allison was a Senior Director of Finance and Finance Administrator for several non-profit organizations and companies. Allison has overseen departments of three dozen accountants and provided senior level financial expertise for companies that exceed $1 billion in revenue.
Allison obtained her Bachelor of Science (B.S.) in Accounting and is a Certified Public Accountant (CPA).
Sophie Seago
Associate Director (UK)
Sophie Seago
Associate Director (UK)
Sophie is an Associate Director in SubroSmart’s London office. She joined SubroSmart in 2022 after spending five years with a prominent London broker. Previously she worked as an Underwriting Assistant.
Sophie obtained her Diploma (DIP) and Cert CII from The Chartered Insurance Institute and her A Level (Law) from Seevic College.
Judith Campoya
Associate Director
Judith Campoya
Associate Director
Judith joined SubroSmart in 2018 and is currently an Associate Director. Previously, Judith worked at AmWINS as a Business Analyst and was previously an underwriter and insurance agent. Judith brings skill in all aspects of SubroSmart’s operational components from onboarding, intake and data integrity, technology, and business reporting.
Judith has a Bachelor’s in Business Management from the University of North Texas and more than twenty years of experience in the insurance market.
Shay Fleming
Operations Manager
Shay Fleming
Operations Manager
Shay joined SubroSmart in 2018. She is currently oversees SubroSmart’s Client Services & Solutions Group (CSS), working extensively with numerous referral partners and leading the SubroSmart operations team. Prior to SubroSmart, Shay worked in Kemper Insurance’s subrogation team for nine years following three years at GEICO as a senior claims adjuster. Shay is dedicated to delivering premier service to all SubroSmart clients and partners and stellar solutions in all aspects of her job.
Melissa Lane
Transportation Manager
Melissa Lane
Transportation Manager
Melissa Lane has been a valuable member of SubroSmart’s subrogation recovery team since 2017. Melissa is currently SubroSmart’s transportation team lead with a focus on commercial motor claims throughout the United States. Before joining SubroSmart, Melissa was Claims Manager leading a team of adjusters at a leading third party administrator and was a senior liability adjuster at GEICO for nearly eight years. Melissa is dedicated to delivering results on behalf of SubroSmart’s clients and providing guidance and leadership to our growing transportation team.