SubroSmart is more than just a recovery firm.

We work hard to bring innovation in comprehensive subrogation management for global insurers and captives around the world. Our focus is on commercial claims that arise out of perils of all sizes and types.

As a team, we provide stellar expertise with subro savvy to enable you to recover more, more often.

Let’s go. You have a choice. Let’s Subro Together.™

SubroSmart™ Solutions

Subro Kick-Start™

is our launch service to assist in building your successful subrogation program.

Subro Partnership™

is our flagship service where we work creatively together with your claims team to centralize and perform comprehensive recovery efforts by our seasoned professionals and attorneys.

Subro Syndicate™

is our bespoke program tailored specifically for Lloyd’s underwriters and syndicates. Our unique program enables us to provide on-point recovery efforts that dovetails seamlessly with unique compliance and reporting requirements of the market.

Subro Acquisitions™

is our innovative option for self-insureds, municipalities and insurers that prefer to liquidate subrogation claims through the sale of closed claim portfolios.

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Bank On Us.

Gregory M. Zarin

Co-Founder, President

Gregory M. Zarin

Co-Founder, President

Gregory Zarin is fiercely committed to retooling and refining the subrogation process to enable efficient and reliable recovery. With a heavyweight corporate and legal background, Gregory knows the path to achieve results, sooner rather than later.

As a frequent keynote speaker and published industry expert, Gregory shares his experience through building strategic partnerships with clients for a successful and refined subrogation program.

Prior to launching SubroSmart, Gregory was Assistant General Counsel at a prominent global investment management firm with a portfolio of approximately $18 billion under management and practiced law at the nationally recognized firm Winstead PC.

Mr. Zarin obtained his Juris Doctor (J.D.), cum laude, from the University of Miami School of Law in Coral Gables, Florida, and a Bachelor of Arts (B.A.) (Hons.) from the University of North Texas. Gregory has been recognized by Super Lawyers™ publication in 2017 & 2018.

P: 972-914-4976
F: 972-528-5314
E: gzarin@subrosmart.com

Elliot Schuler

Co-Founder, Head of Claims

Elliot Schuler

Co-Founder, Head of Claims

With an established career in the commercial litigation and business restructuring departments at global law firm Baker & McKenzie, Elliot has developed a keen eye for identifying opportunities that maximize successful subrogation results. Clients of SubroSmart benefit from Elliot’s unique ability to provide a comprehensive overview and clear roadmap to recovery.

Elliot received his undergraduate degree from the University of Texas and law degree from Emory University School of Law in 2001.

P: 972-914-4975
F: 972-528-5314
E: eschuler@subrosmart.com

Wendi Wheeler

Director of Operations

Wendi Wheeler

Director of Operations

Wendi’s career as a litigation paralegal began in 1997 at Jackson Walker L.L.P., a 125-year-old Texas law firm, followed by 8 years at global law firm Baker & McKenzie LLP. Since 2010, Wendi has been working as an adjuster across the country, first as a national catastrophe adjuster at a large national company, and more recently subrogation analyst. Wendi brings quality representation and premium service to all aspects of her position. She also sets the bar high in keeping a warm and positive attitude every day in the challenging claims profession.

Wendi received her Bachelor of Science at the New Hampshire College in Manchester, New Hampshire. She is also a licensed adjuster by the Texas Department of Insurance in addition to approximately 18 additional jurisdictions. Wendi has experience at all aspect of claim handling and adjusting, including determining coverage, assessing and investigating losses, and insurance fraud prevention, throughout the country.

P: 972-914-4974
F: 972-528-5314
E: wwheeler@subrosmart.com

SubroSmart

George Gager

Director

SubroSmart

George Gager

Director

George Gager is a Director at SubroSmart (UK) Limited. Previously, George spent nine years as Claims Manager at White Oak Underwriting. George has nearly three decades experience in all aspects of claims handling and has worked closely with producers, brokers and underwriters to drive innovation, improve efficiencies, and ensure profitability.

P: +44 (0) 20 3790 8911 (UK)
P: +1 972 456-9031 (US)
E: george.gager@subrosmart.com

Chris Lally

Chris Lally

Director

Chris Lally

Chris Lally

Director

Chris Lally is a Director at SubroSmart (UK) Limited. Previously, Chris gained valuable experience at CFC Underwriting, Canopius, and AFL. Chris has developed a broad range of knowledge from North American binders, facilities and delegated authority.

P: +44 (0) 20 3790 8912 (UK)
P: +1 972 456 9032 (US)
E: chris.lally@subrosmart.com

Dana E. Lipp

Vice President

Dana E. Lipp

Vice President

Dana brings more than a decade of legal and business experience to SubroSmart. Previously, Dana practiced law at the firm Winstead PC, and was Chief Operating Officer of a San Francisco based transportation technology company.

Dana received her Bachelor of Business Administration (B.B.A.) and Masters in Professional Accounting (M.P.A.) at The University of Texas at Austin. Dana also received her Juris Doctor (J.D.), with honors, from The University of Texas at Austin School of Law in 2005.

P: 972-914-4973
F: 972-528-5314
E: dlipp@subrosmart.com

Melissa Lane

Sr. Analyst

Melissa Lane

Sr. Analyst

Judith Campoya

Sr. Analyst

Judith Campoya

Sr. Analyst

Shay Fleming

Sr. Analyst

Shay Fleming

Sr. Analyst

Stephanie Stevens

Analyst

Stephanie Stevens

Analyst

Victoria Luangkhot

Analyst

Victoria Luangkhot

Analyst

SubroSmart™ News & Insights

SubroSmart Opens London Operations

SubroSmart, a subrogation management firm, has announced the launch of its London operations that will be led by George Gager and Chris Lally. The SubroSmart […]

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