SubroSmart is more than just a recovery firm.

We work hard to bring innovation in comprehensive subrogation management for global insurers and captives around the world.

As a team, we provide stellar expertise with subro savvy to enable you to recover more, more often.

Let’s go. You have a choice. Let’s Subro Together.™

SubroSmart® Solutions

Subro Kick-Start™

is our launch service to assist in building your successful subrogation program.

Subro Partnership™

is our flagship service where we work creatively together with your claims team to centralize and perform comprehensive recovery efforts by our seasoned professionals and attorneys.

Subro Syndicate™

is our bespoke program tailored specifically for Lloyd’s underwriters and syndicates. Our unique program enables us to provide on-point recovery efforts that dovetails seamlessly with reporting requirements of the market.

Subro Acquisitions™

is our innovative option for those that prefer to liquidate their subrogation through the sale of portfolios.

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Gregory M. Zarin

Founder & CEO

Gregory M. Zarin

Founder & CEO

Greg is the Founder and CEO of SubroSmart. He has two decades of experience in the insurance, finance, and legal industries. He currently leads a team of approximately forty professionals that manage subrogation claims on behalf of more than one-hundred insurance carriers in the United States, Canada, and the United Kingdom.

Greg and Elliot founded SubroSmart in 2013, which currently manages thousands of subrogation matters each year throughout the United States, Canada, and the United Kingdom.

Before founding SubroSmart, Greg was a senior attorney and litigator at nationally recognized law firm Winstead PC and was Assistant General Counsel (Litigation) at a global finance manager with more than $18 billion under management.

Greg obtained his Doctor of Law (J.D.) (cum laude) from the University of Miami School of Law, completed the executive management program on campus at Stanford University’s Graduate School of Business, and Bachelor of Arts from the University of North Texas. Greg is also a licensed adjuster and risk manager in the State of Texas.

Elliot Schuler

Founder

Elliot Schuler

Founder

Elliot founded SubroSmart with Greg in 2013 and acted as its Head of Claims between 2013-2023. On January 1, 2024, Elliot transitioned from SubroSmart to launch Amborella Law PLLC, a law firm and affiliate of SubroSmart based in Scottsdale, Arizona.

Elliot has 22+ years of experience managing the prosecution of complex commercial and subrogation matters across the United States and Canada.

Prior to founding SubroSmart and Amborella Law, Elliot was a senior attorney and commercial litigator at Baker McKenzie, which at the time was the largest law firm in the world. Baker McKenzie was founded in 1949 and has more than 5,000 attorneys, 13,000 employees, and 77 offices globally. Elliot has prosecuted complex commercial & subrogation claims on matters of all sizes, including some that allege in excess of $1 billion and regularly secures significant subrogation recoveries on behalf of our carrier clients across all 50 states and Canada.

Elliot earned his law degree (Juris Doctor) from Emory University School of Law and his Bachelor's degree from the University of Texas at Austin.

John Newbern

Managing Director | Head of Claims

John Newbern

Managing Director | Head of Claims

John is a Managing Director and Head of Claims at SubroSmart. He manages an experienced team of subrogation professionals and oversees the management of complex and large loss subrogation matters.

John joined SubroSmart in early 2020 after serving more than six years as a deputy chief criminal prosecutor (White Collar Division) at the Tarrant County District Attorney’s Office in Fort Worth, Texas. As an Assistant District Attorney, John served as a lead trial attorney in multiple felony divisions, including the prosecution of complex commercial and financial crimes involving organized crime, fraud, embezzlement, and identity theft.

Prior to SubroSmart, John secured several dozen jury trials verdicts during his tenure as prosecutor and brings heavyweight expertise as a seasoned negotiator to SubroSmart.

Before his time at the DA’s office, John was a complex commercial litigator at a national subrogation firm. John earned his law degree (Juris Doctor) from Texas A&M School of Law in Ft. Worth, Texas and undergraduate degree from Southern Methodist University.

P: 972-761-5616
F: 972-528-5314
E: [email protected]

Chris Lally

Chris Lally

Managing Director | SubroSmart (UK)

Chris Lally

Chris Lally

Managing Director | SubroSmart (UK)

Chris is a Managing Director at SubroSmart based in London. Previously, Chris gained valuable experience at CFC Underwriting, Canopius, and AFL. Chris has developed a broad range of knowledge from North American binders, facilities and delegated authority.

P: +44 (0) 20 3790 8912 (UK)
E: [email protected]

Kelly Eldridge

Deputy Head of Claims | SubroSmart UK

Kelly Eldridge

Deputy Head of Claims | SubroSmart UK

Kelly is the Deputy Head of Claims at SubroSmart. Prior to joining in 2023, she worked as a Litigation Executive (Subrogation) at Hiscox UK for five years and AXA XL.

Kelly previously worked in the insurance litigation department of Ellisons Solicitors and has more than a decade experience in subrogation management.

E: [email protected]

Sophie Seago

Associate Director | SubroSmart UK

Sophie Seago

Associate Director | SubroSmart UK

Sophie is an Associate Director in SubroSmart's London office. She joined SubroSmart in 2022 after spending five years with a prominent London broker. Previously she worked as an Underwriting Assistant.

Sophie obtained her Diploma (DIP) and Cert CII from The Chartered Insurance Institute and her A Level (Law) from Seevic College.

E: [email protected]

Allison Hinkle

Director | Finance

Allison Hinkle

Director | Finance

Allison joined SubroSmart in 2019 as its Director of Finance. She is an experienced, proficient, and dedicated CPA and finance executive with 15+ years of progressive and successful experience in the field. Allison is committed to creating value for SubroSmart clients by implementing the most current technology to create efficiency, reduce costs, and improve performance.

Prior to SubroSmart, Allison was a Senior Director of Finance and Finance Administrator for several non-profit organizations and companies. Allison has overseen departments of three dozen accountants and provided senior level financial expertise for companies that exceed $1 billion in revenue.

Allison obtained her Bachelor of Science (B.S.) in Accounting and is a Certified Public Accountant (CPA).

Nicole Ward

Assistant General Counsel

Nicole Ward

Assistant General Counsel

Nicole joined SubroSmart in 2023 as Assistant General Counsel. Previously, Nicole worked as an Associate Attorney in the litigation departments of two recognized Texas law firms.

Nicole received her Doctor of Law (J.D.) from the University of Oklahoma College of Law and Bachelor of Science (B.S.) (Magna Cum Laude) from Texas A&M University.

Judith Campoya

Associate Director

Judith Campoya

Associate Director

Judith joined SubroSmart in 2018 and is currently an Associate Director. Previously, Judith worked at AmWINS as a Business Analyst and was previously an underwriter and insurance agent. Judith brings skill in all aspects of SubroSmart's operational components from onboarding, intake and data integrity, technology, and business reporting.

Judith has a Bachelor's in Business Management from the University of North Texas and more than twenty years' experience in the insurance market.

Tashara Fleming

Operations Manager

Tashara Fleming

Operations Manager

Shay joined SubroSmart in 2018. She is currently the Manager of SubroSmart's Client Services & Solutions (CSS) department. Prior to SubroSmart, Shay worked in Kemper Insurance's subrogation team for nine years following three years at GEICO as a claims adjuster.

Shay is dedicated to delivering premier service to all SubroSmart clients and partners and stellar solutions in all aspects of her job.

SubroSmart® News & Insights

SubroSmart Celebrates Its Ten Year Anniversary

In November 2022, SubroSmart celebrated entering into its 10th year in business with more than 200 current clients, partners, friends, and colleagues. It was a […]

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