North American Subrogation Co-Founder Elliot Schuler Featured in ORIMS Publication December 15th, 2013 Tags: Dana Lipp, Elliot Schuler, Gregory Zarin, SubroSmart, Co-Founder and Head of Claims at North American Subrogation, offered tips and suggestions on how best to preserve and pursue subrogation claims Elliot Schuler, Co-Founder and Head of Claims at North American Subrogation, offered tips and suggestions on how best to preserve and pursue subrogation claims.